Cost guide
The cost of hiring a real estate agent in Ireland is typically a percentage of the final sale price, often referred to as commission. This commission rate can vary depending on the agent's experience, the property's value, and the services included.
Typical cost in Ireland
€3,000 - €15,000 per sale
Most real estate agents in Ireland operate on a commission-only basis, meaning they only get paid if they successfully sell your property. The typical commission rate ranges from 1% to 2.5% of the final sale price, plus VAT at 23%. For a property valued at €300,000, this could mean a fee of €3,000 to €7,500 plus VAT.
Several factors influence the commission rate. High-value properties might command a lower percentage, while more challenging sales or properties requiring extensive marketing could see higher rates. The agent's reputation, track record, and the level of service offered also play a significant role. Some agents may offer tiered commission structures based on the final sale price achieved.
The commission usually covers professional photography, listing on property portals like Daft.ie and MyHome.ie, conducting viewings, negotiating offers, and managing the sale process through to completion. However, specific marketing costs, such as professional video tours or premium advertising slots, may be an additional expense, so it's crucial to clarify what's included.
Conversely, some agents might offer a fixed fee package, which can be more predictable, especially for properties with a lower estimated sale price. These fixed fees can range from €1,500 to €5,000, often excluding VAT, and might cover a more basic service level. It's essential to understand the scope of services provided with any fixed fee arrangement.
When comparing quotes, don't just focus on the percentage or fee. Consider the agent's local market knowledge, their marketing strategy, communication style, and testimonials from previous clients. Ask for a detailed breakdown of all potential costs, including any upfront fees or expenses for additional services, to ensure you're comparing like for like.
Some agents may also charge a small upfront fee to cover initial marketing costs, regardless of whether the property sells. This fee can range from €200 to €500 and is typically deducted from the final commission if the sale is successful. Always clarify the terms regarding upfront fees and their applicability to the final commission.
Tell us what you need — local businesses will send you actual prices, free.
Yes, negotiation is often possible, especially for higher-value properties or if you receive multiple quotes. Be prepared to discuss the services included and the agent's proposed marketing strategy.
Some agents may charge a small upfront fee for initial marketing expenses, typically between €200 and €500. This is often deducted from the final commission upon a successful sale.
Commission is a percentage of the sale price, paid only on completion. A fixed fee is a set amount agreed upon upfront, regardless of the final sale price, and may cover a different scope of services.
Compare the total estimated cost (commission + VAT or fixed fee + VAT), the services included (marketing, viewings, etc.), the agent's experience, and their proposed sales strategy for your property.
Typically, estate agent fees are paid upon the completion of the property sale, usually when the contracts are signed and the funds are transferred.
Prices are indicative guides only and vary by job, location and provider. Always confirm with the business.
New local businesses, deals and community news for your county — free, no spam.