What does graphic design cost in Ireland for 2026?

For a basic logo design, you can expect to pay between €400 and €1,000. This typically includes a few initial concepts and a couple of rounds of revisions. More complex branding packages, encompassing logos, colour palettes, typography, and brand guidelines, can range from €1,500 to €5,000 or more.

Brochure or flyer design usually falls into the €500 to €2,000 range, depending on the number of pages and the intricacy of the layout. Website graphics, such as banners and social media assets, might be priced per item or as a package, with costs varying significantly based on quantity and complexity.

Factors that push prices up include tight deadlines, extensive research requirements, the need for custom illustration or photography, and the designer's level of expertise. Conversely, simpler projects with clear briefs and fewer revisions will be at the lower end of the spectrum.

Most quotes will include the final design files in various formats (e.g., JPG, PNG, AI, EPS). Excluded items often involve printing costs, stock image licenses beyond a certain threshold, or extensive copywriting.

When comparing quotes, look beyond the headline price. Ensure you understand what's included, the number of revisions permitted, the designer's experience relevant to your project, and their portfolio. Ask for a detailed breakdown of costs if necessary.

Freelancers generally offer more competitive rates than larger agencies, but agencies may provide a broader range of services and a more structured project management approach. Consider your budget and the level of support you require when making your decision.