99b Concept Store

At 99b, we are dedicated to promoting sustainability and ethical fashion, which serves as the cornerstone of our mission. Our endeavor started with the aim of establishing a platform that not only highlights exquisite clothing, artisanal objects, textiles, and ceramics but also emphasizes the importance of our planet and the artisans behind each creation. Drawing inspiration from the rich cultural heritage of Ireland, Sweden, France, Spain, Finland, and Germany, we blend the classic beauty of Irish craftsmanship with the contemporary flair of Scandinavian and European design, ensuring every item we present is made with care for both the environment and the artisans we support.

By choosing 99b, you are actively supporting sustainable practices and the continuation of traditional crafts. Each purchase aids local artisans, whose talents and narratives are intricately woven into every product. We believe in fashion’s capacity to foster positive change, and together, we can forge a future where style and sustainability coexist harmoniously. Since 2009, we have proudly operated as a family-run business in the heart of Rathgar Village not only as a shop but also as our beautiful family home, living above our shop since 2013. It is truly wonderful to be part of such an incredible village community.